more on beer

If there are any true Southerners reading this, maybe you can answer a question for me. Hamm’s was (by all reports, as I don’t drink) a terrible beer, the nadir of the American beer making industry — and yet it was quite well liked, it seems, by some set of the population who weren’t raised to be beer snobs, and found something to like about it. Of course this was in the sixties and seventies before beer got all gentrified, but still.

Hamm’s came out of Milwakee (where else?), but I’m wondering if there is a Southern equivalent. Anybody know of one?