book reveal? your opinions please

The cover art for The Gilded Hour is done, and I’m really pleased with it. I asked my editor when I could post it here, and she gave me a choice.

I can post it as soon as it gets through all the approval stages (in about three weeks), or if I want, I can do a cover reveal.

It’s true that I haven’t been reading a lot of weblogs over the last year or so, trying to stay focused on writing and dealing with family issues, so I shouldn’t be surprised about new trends creeping into the way authors promote their books on the internet. But this did surprise me. I’ve read what I could find about doing a cover reveal, and I’m still not clear beyond the fact that it involves asking other writers and weblogs to participate, some how. This goes against my nature, but I could possibly do it, if the results warrant it.

So here’s the question: do you pay attention to cover reveals? Are they interesting and worthwhile, or strained and silly?

Examples where you liked a book reveal would be welcome. Also, if you have no idea what I’m talking about, that would be interesting information. New online marketing techniques evolve, and many fail. It would be good to know where this one stands.