The short version: a guy writes a novelette (*his term)), self publishes it, and does some promotion. Among other marketing approaches, he starts claiming that his book was an Oprah pick. He goes so far as to put a transcript of his on-air interview with Oprah. Oh, how she loved his book.
When I first read about this, I wondered if the guy might really be delusional. Psychosis can do things like that, make you absolutely sure that you had tea with the Queen when you were last in London. Then there he came clean, apologized, and claimed it was “an error in judgement.” Which means, he wasn’t delusional, and it was a conscious decision on his part to perpetuate the fraud.
I have no idea if there will be legal action against him, but that’s less interesting to me than this guerilla-style approach to marketing. Damn the topedoes, full speed ahead. This is a writer who is so desperate for attention that he lost all perspective. What he did was absolutely wrong, but I can see how he got there. Those of us who struggle from book to book and contract to contract know how frustrating and discourging the process can be. Authors often play games with fake covers (see the blurbs here for Pajama Girls?) but this is usually for personal consumption and a bit of a laugh.
One other thing that I’ve been thinking about since i read about this fictionalized Oprah love-fest: why Oprah? If you’re going to make something up, if you’re willing to be exposed as a fraud, why not go all the way? Unless, of course, you know you’ll get caught and that there will be corresponding publicity (author goes off the deep end!), the kind that puts you on the front page of newspapers. Which is, after all, what the guy wanted. So maybe things worked out just the way he hoped.
If I had to make up a fake interview, it wouldn’t be with Oprah. Most probably it would be Jon Stewart. He doesn’t do novels, but so what? On paper we could have a grand old time. Or you could go at this sideways. If you had to make up a television interview with a major personality who (of course) adores your work, who would it be?